The 'forest together' project was a portal brand experience design project that aims to strengthen customers' brand awareness and loyalty through empathy of Bestian Hospital's brand value to medical service consumers, and to form a brand relationship as a strong landmark of Osong in Korea and a close and friendly medical foundation.
Due to the feature of burn-specialized hospitals, patients have to be hospitalized for a long time and undergo several surgeries, so calm and flexible graphics were used to help patients feel comfortable in space. It was proposed that the material and color of the signages and the hospital routes be used as something that can have a high contrast effect on patients with visual impairment due to burns so that they can recognize them more.
Charged of
Responsible for project management / design planning(brand strategy, brand design strategy)
